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El Reg: Media industry beaten at their own business

The Register has a nice OpEd piece on Apple and the media industry. The gist, with which I agree: While there are tons of things wrong with Apple's music and, more recently, TV marketing - most of all, their use of DRM -, it is that the media industry is so resistant to invention that a computer company has to show them how to conduct their business.

 It's not illegal copying harming the pigopolists. It's their lack of business savvy.

 

...the media companies will only have themselves to blame for allowing
Apple to control their TV shows as well as their music. Don't depend on
a company as woefully inept as Google. Create a joint venture capital
arm to develop independent media warehouses. Invent something great and
give it away via open source. Do something. Do anything. Just don't
whine about your own ineptitude. We've grown so very tired of that.

 

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Commenti

I second their opinion!

It's simply amazing that the media industry completely missed digital music, and are currently missing digital broadcasting. I am stunned.

Apple are not doing something complex. It really boils down to "do it simple, do it pretty." They are just very good at doing something simple, and making sure it stays simple.

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